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The transition to connected communications

In the next few years we’re really going to see the business demand for connected communications. The siloed communications we’ve relied on to date will slowly disappear as a more holistic approach is adopted. The challenge is creating a ubiquitous service that is easy to adopt to encourage uptake amongst customers that are reluctant to change from a process which they are so familiar with.

I believe the transition will take the form of a base signalling plane on which we’ll run our meetings. Beneath this plane there will be three – four sessions associated with it: audio, video, instant messaging and content, such as a desktop application. Right now unified communications and business video are intertwined at the same stage of development and adoption. While both technologies work well in intra-enterprise scenarios, they are not ready for seamless business to business communications.

To create the ubiquitous standards necessary for widespread adoption, service providers are tasked with providing a service that can handle the necessary inoperability issues. The goal is to make a user’s experience seamless. The end result of these seamless, unified communication sessions is increased collaboration and information creation that take place in a more simplified fashion.

Many of the dedicated vendors are trying to tackle some of the challenges and trying to adhere to as many standards in encoding and formatting as possible. However, users are running into walled-gardens as they are restricted to which services they can connect.

Working to overcome this challenge will see unified communications and video become the next growth engine for voice, increasing the need for a network that can meet the demands for both bandwidth and the latency attributes associated with two-way real-time video applications. This is something I believe only a service provider can solve.

The transition to unified communications and video is here and it has the potential to revolutionise communication in the workplace, for example producing a platform for a vertical specific application. Yet despite these opportunities for future development, the rate of adoption is heavily dependent on service providers’ ability to create a standardised and holistic service that can be used by all enterprises.

John Hayduk

John Hayduk

John Hayduk is the Corporate Operations Officer at Tata Communications, part of the $108.78 billion Tata group of companies. He is responsible for strengthening the company’s execution capability, driving achievement of the company goals, and leading the implementation of the company’s strategic vision that creates an open infrastructure, partner ecosystem and platforms for businesses to stay competitive in this digital age. Follow John on Twitter: @john_hayduk
1 comment
  1. Arvind Shastry

    Hi John,

    Nice article. Connected Communications can become truly seamless by not only creating a standardized and holistic services that can used across enterprises but also creating a service that socially connects with the modern day enterprise worker. Within offices, employees would still want to utilize tools they are comfortable with and so the biggest barrier will be cultural in nature..Case in point – usage of Lync-based video in office is still low although we are allowed to use it!!