At MERCEDES AMG PETRONAS, innovation is absolutely crucial – it’s our life blood; it’s the thing that takes us forward; it’s the thing that makes us faster.
60 years ago, at the first Grand Prix win of Mercedes, it would be hard to imagine where we are today.
Years ago, we used to gather the data on the car that would be literally hand carried back to the factory or back to the office to be studied. These days, we have fantastic quality data which is delivered live. There are more than 150 sensors on the car and hundreds of channels of information which are being communicated in both directions, both from the track to the factory and vice versa.
Specific benefits that Tata Communications have brought to the team is the speed – that is absolutely essential and we are running at three times faster than we were able to before – so you can imagine, for our engineers on the other side of the world how invaluable that is. I would hate to think how we would manage without it. It has become so vital to the way we work now. Having a really reliable, a really secure partner for all our data acquisitions and data transfer, is a very, very competitive element of what we do.
We have become so dependent on the data, so dependent on the support from the factory, that if you cut it off, if you lose it, then we are going to lose a competitive advantage and the performance of the car is going to suffer.
Tata Communications has definitely met the challenge. The Silver Arrows of today is sending a huge amount of information around the world on a fibre optic ring.
We want to do things more quickly than our competitors, we need the speed of reaction, we need the speed of communication and Tata communications gives us the Speed to Lead™.